The iContact Brand – in creative places
June 2, 2008 · Print This Article
A few weeks ago the marketing team brought home a huge iContact banner from a recent trade show that iContact sponsored, and as luck would have it, it fit perfectly over the railing above the main entry stairwell. I couldn’t help but snap a shot of the massive banner in its new home. It’s fun to see as I pass by. It’s a great touch.
The banner has to be at least 12 feet tall and it references our booth number from the event as well which is sort of funny now that it’s hanging on the wall in the office. I hope we got our point across with the main tag line of “Really Easy Email Marketing” which I believe is wider than I am tall. That should get it done.
Just two weeks back I received a Google alert that pointed me to Mediapost’s coverage of their recent Email Insider Conference where iContact sponsored the opening reception on a private island. Nice work sales team… and apparently my invitation to help host got lost in the mail. These pictures surfaced shortly thereafter, all work no play, must be tough to work at iContact.
And finally, pictures don’t yet exist but an unnamed person at iContact will soon be getting an iContact tatoo after her recent loss of a bet with our CFO regarding 2008 milestones (which were reached in May). Oh, that hurts, literally.
After a recent phone system overhaul and upgrade (many many months in the making) our new phone system is in place. Many of the phones remain the same (some of the new phones look awesome) including this Cisco IP Phone but with one great upgrade. The iContact logo. I was walking through the lobby minding my own business when out of the corner of my eye I spotted the logo. This reception phone now displays the communication I from our logo to all who visit.
Shortly after moving upstairs in our building we installed this plasma display screen that rotates through a few slides including the primary one with the logo. The screen was updated with this message on the day we transitioned from the name IntelliContact to iContact in June 2007 and as we held an open house event to celebrate our closed series A funding round near the same time. It’s been left in the rotation as a reminder of that time and the event. It says “Welcome, iContact Family, The Future of Communication Begins Today.”
Following Ryan to the restaurant for our executive team lunch last week I realized that the back of his Mercury Mariner Hybrid had recently become a driving billboard for iContact. Before being installed on the vehicle I had seen the iContact license plate in his office and had cautioned him that he would now be projecting an iContact brand impression to others on the road by the manner in which he drives. He responded that he would be curbing his driving technique accordingly. Of course the license plate wasn’t enough and it needed a logo sticker on the bumper below and the full color photo of the entire team as well. Good form sir!
And finally, admittedly this one doesn’t have the iContact logo in it, but it does have Ryan our CEO and Jeffrey and Brandon who run our marketing team so I’m gonna let it slide. At a recent conference iContact sponsored a mini-kiss band event where a rather wild looking group of face-painted costume-wearing little people rocked out at a performance for conference attendees. I cannot remember if this was at Ad:Tech or maybe Search Engine Strategies but one thing is for sure, it was rockin!
An original iContact brand name celebration backpack from our name change from IntelliContact to iContact in June 2007. It was on the kitchen floor of one of our original shareholders’ apartments in Chicago. The backpack had recently been taken to the beach along Lake Michigan and had seen a few hours of beach volleyball on a sunny summer afternoon in downtown Chicago… hence the folded net sitting beside the backpack and the backpack’s sandy appearance. It probably had some sand inside as well.
Earlier this year we sponsored ad:tech Miami and had this fantastic setup at the entrance to the event. The vertical signs on each side of the main ad:tech board were all about iContact and had some really neat little offshoot signs that read “booth # 404″ beside each. It’s sortof hard to miss the fact that iContact makes email marketing really easy when it’s written on two 25 foot signs at the entrance to a conference with thousands of attendees.